Kokomo Tribune; Kokomo, Indiana

January 25, 2010

Crossing the generations

Cadillac’s SRX is flying off the lot

By Daniel Human

The big brother has been replaced.

Cadillac introduced its revamped SRX Crossover for 2010 after replacing the larger 2004-09 generation.

After circuiting the car shows in 2009, the kid brother has won over auto buyers, said Travis Shedron, new car sales manager at HE McGonigal Inc. in Kokomo.

“If you see one on a dealer lot, you better jump because they don’t last long,” he said.

The 5-inch cut in the SRX’s length has caused Cadillac to cut starting prices from $41,000 to between $34,000 and $35,000.

General Motors reported a 28 percent decrease in SRX sales in 2008, but with the introduction of the cheaper 2010 model, monthly sales have since increased.

“For the sheer value, it’s a heck of a car for the money, especially for a Cadillac,” Shedron said. “. . . But it’s not a dramatic size reduction. I don’t want people to think it’s a compact SUV, because it’s not.”

With the smaller car comes a smaller engine, meaning better gas mileage at a time when gas prices are expected to reach back to $4 per gallon.

Cadillac scaled back the 2009 SRX’s 3.6-liter, 260-horsepower V6 to a 3.0-liter with about the same horse power.



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