By JOHN DEMPSEY
For years, a Buick was considered by many to be General Motors’ “old people’s car.”
“It used to be the Buick was a ‘Mom-and-Pop’ car, a car for an older generation,” said Travis Shedron, GM sales manager at H.E. McGonigal. “Now, it’s a vehicle being marketed to people half their age.”
That began to change with the introduction of the Enclave in 2007, which elevated Buick’s entry into the luxury SUV market, and continued with the Lucerne.
That revitalization and move toward the luxury market has endured with the 2010 LaCrosse, the first vehicle the “new” GM has introduced.
“GM wants Buick to continue that renaissance that began with the Enclave. You pack a high amount of amenities into the car and then give it a competitive price,” Shedron said. “In my opinion, if someone comes to look at a [Cadillac] CTS and looks at the LaCrosse, they’ll get an idea of what a Cadillac has to offer.”
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